{"ok":true,"nota":{"id":"ed0c6ea95e1c2a3c","slug":"para-tener-mas-interaccion-en-redes-cambiar-los-temas-y-las-palabras-f-ed0c6e","titulo":"Para tener más interacción en redes, cambiar los temas y las palabras funciona mejor que cambiar la personalid","resumen":"Investigadores de Case Western Reserve University analizaron cómo las figuras públicas ganan más interacción en redes. Encontraron que variar temas y forma de expresarse aumenta el engagement, siempre que se mantenga una voz psicológica coherente.","fuente":"phys","fuenteNombre":"Phys.org","color":"#2b5c8a","autor":"","url":"https://phys.org/news/2026-11-social-media-engagement-message-personality.html","imagen":"https://scx1.b-cdn.net/csz/news/tmb/2026/social-media-engagemen.jpg","tema":"tecnologia","subtemas":["redes sociales","engagement","comunicación digital","figuras públicas","marketing personal"],"entidades":["Case Western Reserve University"],"formato":"dato","entretenimiento":false,"pubTs":"2026-11-04T02:20:02.000Z","indexTs":"2026-11-04T03:03:40.418Z","hash":"1f06d24187059f97d32ca3f164be6be64e4d31eaf24502e9e14adc2f4f076d1e","tsa":{"time":"Nov  4 03:03:55 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"normal","registro":"hallazgo","porQueImporta":"Quien publica contenido en redes puede ganar más seguidores sin fingir ser otra persona, solo variando lo que dice y cómo lo dice. Esto importa para emprendedores, periodistas y cualquier argentino que use redes para vender o hacerse conocer. El estudio sugiere que la autenticidad y la repetición aburrida no son lo mismo, algo que muchos todavía confunden. La estrategia no es inventarse, sino no aburrir a quien te sigue.","quienFirma":"Case Western Reserve University","confianza":"revisado","consulta":null},"sello":{"hash":"1f06d24187059f97d32ca3f164be6be64e4d31eaf24502e9e14adc2f4f076d1e","sello":"b91c6ec86405845d678940d38172c5b8652698bc2fd06d2f771085b7deb6c995","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6611013,"aleatorio":"e496b9e372690d079e7e5c9d1954103e3e3a5e23e1bf59b670978bd00986cf94","tiempo":"2026-11-04T03:03:30.000Z"},"nist":{"cadena":2,"pulso":2012440,"salida":"755F3FCDA13D846D1DA9E99E93305AC1F693047E24F8EC4A7F7E08D1DE4AA97851B693B805BA3574D297F84BD3EBC083170BBC64784CBFACA3593515AB3E06E4","tiempo":"2026-11-04T03:02:00.000Z"},"noAntes":"2026-11-04T03:03:30.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Nov  4 03:03:55 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Want more social media engagement? Research suggests changing the message, not your personality","descripcion":"Want more engagement on social media? Stop repeating yourself. Just don't change who you are in the process. That's according to new Case Western Reserve University research suggesting that public figures can increase engagement by varying their topics and wording while \"maintaining a consistent psychological voice.\"","pubDate":"Tue, 03 Nov 2026 21:20:02 EST","url":"https://phys.org/news/2026-11-social-media-engagement-message-personality.html"},"indexado":"2026-11-04T03:03:40.418Z"}}