{"ok":true,"nota":{"id":"e260adf64f68cd8c","slug":"en-los-hoteles-de-lapu-lapu-el-precio-de-la-habitacion-importa-menos-q-e260ad","titulo":"En los hoteles de Lapu-Lapu, el precio de la habitación importa menos que el valor percibido","resumen":"Un estudio filipino encuestó a 70 personas de ventas de diez hoteles cuatro estrellas. Analizó cómo influyen las comodidades, la competitividad del precio y la relación precio-valor en la fidelidad del cliente, la ocupación y el crecimiento de ventas.","fuente":"zenodo","fuenteNombre":"Zenodo · Investigación abierta","color":"#1682d4","autor":"Tolo, Jamaine Caizel, Real, Janille Riza F., Abarquez, Krishjane Mae","url":"https://doi.org/10.5281/zenodo.23487154","imagen":"/hoy/portada/e260adf64f68cd8c","tema":"economia","subtemas":["hoteleria","precios","turismo","fidelidad del cliente","ventas"],"entidades":["Lapu-Lapu City","Filipinas"],"formato":"dato","entretenimiento":false,"pubTs":"2026-10-20T02:07:52.000Z","indexTs":"2026-10-22T10:32:02.032Z","hash":"97e057f288d4f242e056464cf96e629c0cabec4f8bac86e308e66b2c6d01c3b5","tsa":{"time":"Oct 22 10:32:41 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"motor","registro":"hallazgo","porQueImporta":"Para quien trabaja en turismo o viaja seguido, la pregunta es qué hace que un hotel llene sus habitaciones. El trabajo sugiere que lo que el huésped siente como buen valor pesa más que el precio solo. El estudio se basa en opiniones de personal de ventas y no en datos de huéspedes, y tiene una muestra chica y limitada a una ciudad. Por eso sirve como pista para pensar el tema, pero no como receta para cualquier hotel.","quienFirma":"Universidad de Filipinas Visayas o instituciones de Lapu-Lapu City (Filipinas)","confianza":"tesis","consulta":{"pregunta":"¿Qué te hace elegir un hotel?"}},"sello":{"hash":"97e057f288d4f242e056464cf96e629c0cabec4f8bac86e308e66b2c6d01c3b5","sello":"4079763179a90f0d54cac3c8a2282c5f80af344d847d5da301bb1dadee0e7609","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6574471,"aleatorio":"8dc65bda024d9b15bc5015dca7a625bd58abcd79898d9e649dd88c7b09d4609e","tiempo":"2026-10-22T10:32:30.000Z"},"nist":{"cadena":2,"pulso":1994441,"salida":"917B00588BBAF41DD8C461E7D93EA47DC73C00983776285722380061C2505D68D1C49D178A1E9E1A422EEA35DB6367141AB79828DD0F9592CE1805F752B02469","tiempo":"2026-10-22T10:32:00.000Z"},"noAntes":"2026-10-22T10:32:30.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Oct 22 10:32:41 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Accommodation Price Determinants: Its Impact Towards Sales Performance of Hotels in Lapu-Lapu City","descripcion":"<p class=\"MsoNormal\"><strong><span>ABSTRACT</span></strong></p> <p class=\"MsoNormal\"><span>This study examined perceived accommodation price determinants and their relationship with perceived sales performance among staff and managers of selected four-star hotels in Lapu-Lapu City. The study focused on three accommodation price determinants&mdash;impact of amenities on price, price competitiveness, and value for money&mdash;and three sales-performance indicators&mdash;customer loyalty, occupancy rate, and sales growth. A descriptive-inferential quantitative design was employed. Seventy respondents from the sales departments of ten four-star hotels were purposively selected based on their direct involvement in pricing, marketing, and sales operations. Data were collected through a researcher-designed four-point Likert-scale questionnaire and analyzed using weighted means and a chi-square ","pubDate":"2026-10-20T02:07:52Z","url":"https://doi.org/10.5281/zenodo.23487154"},"indexado":"2026-10-22T10:32:02.032Z"}}