{"ok":true,"nota":{"id":"7e73eebe3e909303","slug":"fanatics-usa-openai-para-que-los-fans-armen-su-look-de-partido-y-el-en-7e73ee","titulo":"Fanatics usa OpenAI para que los fans armen su look de partido, y el engagement subió 10%","resumen":"Fanatics, una tienda de merchandising deportivo, usó OpenAI en su función Shop the Look para ayudar a los hinchas a completar su outfit de día de partido. Probaron unos 30.000 productos de la MLB y el engagement subió 10%.","fuente":"openai","fuenteNombre":"OpenAI","color":"#10a37f","autor":"","url":"https://openai.com/index/fanatics-streamline-fan-experience","imagen":"/hoy/portada/7e73eebe3e909303","tema":"tecnologia","subtemas":["inteligencia artificial","comercio electrónico","merchandising deportivo","recomendaciones de productos","mlb"],"entidades":["OpenAI","Fanatics","MLB"],"formato":"dato","entretenimiento":false,"pubTs":"2026-10-26T07:00:00.000Z","indexTs":"2026-10-26T14:53:25.659Z","hash":"2b81ea9cd3561fc951da69d5db8dbd35b515854ee490bf816e3b42d2468792f7","tsa":{"time":"Oct 26 14:54:31 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"motor","registro":"hallazgo","porQueImporta":"En las pruebas con unos 30.000 productos de la MLB, la herramienta logró un 10% más de interacción con los clientes. Para un hincha argentino, esto significa que cada vez más tiendas van a sugerirle qué comprar antes de que sepa que lo quiere. La pregunta es cuánto de esa sugerencia es un servicio y cuánto es una venta bien disfrazada.","quienFirma":"OpenAI con Fanatics","confianza":"divulgacion","consulta":{"pregunta":"¿Te gustaría que una tienda te sugiera productos según lo que mirás?"}},"sello":{"hash":"2b81ea9cd3561fc951da69d5db8dbd35b515854ee490bf816e3b42d2468792f7","sello":"94428b855eb5fd3e547b23df46ce5d7af385e88aac7a8dae60e42a0d9439c526","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6586514,"aleatorio":"f582aaee44a9074f37137ec1259cf004aabe76eb63910cc4e1b653b6f3ee324b","tiempo":"2026-10-26T14:54:00.000Z"},"nist":{"cadena":2,"pulso":2000451,"salida":"5A5F105EB4B41EDAD5B4574806C1EF0C7E24D51781AA2DA9069996428FD2D472169C23C23432448E2A5E291A95432A9A6EADBCD15E3D5F2D05ECA6EA83BC2288","tiempo":"2026-10-26T14:54:00.000Z"},"noAntes":"2026-10-26T14:54:00.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Oct 26 14:54:31 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"How Fanatics and OpenAI streamline the fan experience","descripcion":"Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.","pubDate":"Mon, 26 Oct 2026 07:00:00 GMT","url":"https://openai.com/index/fanatics-streamline-fan-experience"},"indexado":"2026-10-26T14:53:25.659Z"}}