{"ok":true,"nota":{"id":"56dc353f261d7844","slug":"una-ia-que-lee-las-redes-sociales-puede-encontrar-marcas-que-combinen--56dc35","titulo":"Una IA que lee las redes sociales puede encontrar marcas que combinen bien para hacer campañas juntas","resumen":"Investigadores de Penn State crearon un método basado en inteligencia artificial que analiza lo que la gente comenta en redes sociales. Con eso propone posibles colaboraciones entre marcas, sin depender de encuestas caras y lentas. El método busca reemplazar gran parte del trabajo manual de los equipos de marketing.","fuente":"phys","fuenteNombre":"Phys.org","color":"#2b5c8a","autor":"","url":"https://phys.org/news/2026-10-crowdsourced-collaborations-ai-social-media.html","imagen":"https://scx1.b-cdn.net/csz/news/tmb/2026/people-using-smartphon.jpg","tema":"tecnologia","subtemas":["inteligencia artificial","redes sociales","marketing","colaboraciones de marca","datos de consumidores"],"entidades":["Penn State","Pennsylvania","inteligencia artificial"],"formato":"dato","entretenimiento":false,"pubTs":"2026-10-27T14:00:10.000Z","indexTs":"2026-10-27T14:01:25.729Z","hash":"6cfe479c5e56e89d09b2def5afac12540ea961ea1f85d4719e795c40ad749821","tsa":{"time":"Oct 27 14:02:15 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"motor","registro":"hallazgo","porQueImporta":"Para una pyme argentina, encontrar a otra marca con la que asociarse suele depender de contactos y de mucha plata en encuestas, y esta herramienta promete hacerlo mirando lo que la gente ya dice en internet. Eso puede abaratar campañas conjuntas y abrir puertas a negocios chicos que antes no tenían cómo llegar. También significa que tus opiniones públicas, publicadas sin pensar, pasan a ser materia prima para que las empresas armen estrategias sobre vos. La herramienta todavía es un prototipo académico y no hay datos de resultados reales en el mercado.","quienFirma":"Pennsylvania State University","confianza":"revisado","consulta":{"pregunta":"¿Te molesta que tus posteos sirvan para que las marcas te vendan más?"}},"sello":{"hash":"6cfe479c5e56e89d09b2def5afac12540ea961ea1f85d4719e795c40ad749821","sello":"f6e3f3dd2990c0f4baa9c81428d06249ecb64d50d9aa184d485ad4d246fed160","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6589290,"aleatorio":"8dc7f3fc90aa487fbbbf17a3f2e1a7c16a5e9ecd2f2b30649c740488eef8a06e","tiempo":"2026-10-27T14:02:00.000Z"},"nist":{"cadena":2,"pulso":2001772,"salida":"0E703280D2ECB99CF237148891BE4B05125CA4A9FA93BA99C93DE108693398FC1C1436A917C2E942D3FD99D4FACCDDC40E70589522F4EEDE9B18514294B0BD55","tiempo":"2026-10-27T12:55:00.000Z"},"noAntes":"2026-10-27T14:02:00.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Oct 27 14:02:15 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Crowdsourced collaborations: Using AI, social media to find potential brand partners","descripcion":"Brand collaborations have been growing in popularity as a powerful marketing tool for businesses looking to generate hype and expand their customer base, but brand managers often rely on costly and time-consuming surveys and screenings to identify potential matchups. A recent study by a Penn State researcher and collaborators proposes a new method: an artificial intelligence (AI)-powered framework that can uncover promising brand collaborations by leveraging the social media chatter of consumers.","pubDate":"Tue, 27 Oct 2026 10:00:10 EDT","url":"https://phys.org/news/2026-10-crowdsourced-collaborations-ai-social-media.html"},"indexado":"2026-10-27T14:01:25.729Z"}}