{"ok":true,"nota":{"id":"49100e64dcb155c1","slug":"las-empresas-minoristas-de-tailandia-que-mejor-analizan-sus-datos-vend-49100e","titulo":"Las empresas minoristas de Tailandia que mejor analizan sus datos venden más y innovan más","resumen":"Un estudio sobre 500 comercios minoristas de Tailandia encontró que los negocios con mejores capacidades de análisis de big data identifican mejor las necesidades del mercado, innovan y ejecutan campañas de marketing más efectivas. Las grandes cadenas reportan niveles más altos que las pequeñas.","fuente":"phys","fuenteNombre":"Phys.org","color":"#2b5c8a","autor":"","url":"https://phys.org/news/2026-10-analysis-links-stronger-thai-retail.html","imagen":"https://scx1.b-cdn.net/csz/news/tmb/2026/business-analytics.jpg","tema":"economia","subtemas":["big data","comercio minorista","marketing","pymes","innovacion empresarial"],"entidades":["Tailandia"],"formato":"dato","entretenimiento":false,"pubTs":"2026-10-21T17:40:01.000Z","indexTs":"2026-10-21T17:41:55.018Z","hash":"c770db3a9ec17aa062caf0f21e53d9ba7b1836d1a27d161839f06ab37462bb8f","tsa":{"time":"Oct 21 17:42:24 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"normal","registro":"hallazgo","porQueImporta":"El resultado sugiere que la ventaja de las grandes empresas no depende solo del tamaño, sino de saber leer los datos de sus clientes. Para un comercio chico de cualquier país, incluida la Argentina, invertir en entender lo que compra la gente puede ser tan decisivo como tener más capital. La diferencia entre crecer o quedarse atrás puede estar en una planilla bien analizada.","quienFirma":"Publicado en International Journal of Services and Operations Management","confianza":"revisado","consulta":null},"sello":{"hash":"c770db3a9ec17aa062caf0f21e53d9ba7b1836d1a27d161839f06ab37462bb8f","sello":"8636cce6333f42b0fdfb91d133d1747331651e8a9f03cd6b398fc3ee95726a71","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6572450,"aleatorio":"be1b8ecef4a75e4391b35bfeb6330fddf8016d260a349a4cf70b7a6fdbc47e55","tiempo":"2026-10-21T17:42:00.000Z"},"nist":{"cadena":2,"pulso":1993430,"salida":"043D402463EDFA563D513ED7AD8A82C3566D8B5A3950CAEC937A8B2EC12069C2F75066FC292C424D8119C8240F0BF7A93D5CDE733A7CED6EBF2B4E2A1CC7E5C5","tiempo":"2026-10-21T17:41:00.000Z"},"noAntes":"2026-10-21T17:42:00.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Oct 21 17:42:24 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Better data analysis links to stronger marketing and innovation in Thai retail sector","descripcion":"A study of 500 Thai retailers has found that businesses with stronger big data analytics capabilities tend to be better at identifying market needs, innovating and executing effective marketing strategies. Moreover, large retailers report higher capability levels than smaller firms, according to research published in the International Journal of Services and Operations Management.","pubDate":"Wed, 21 Oct 2026 13:40:01 EDT","url":"https://phys.org/news/2026-10-analysis-links-stronger-thai-retail.html"},"indexado":"2026-10-21T17:41:55.018Z"}}