{"ok":true,"nota":{"id":"35872f354dda935f","slug":"los-influencers-creados-con-ia-convencen-mas-cuando-tienen-un-amigo-hu-35872f","titulo":"Los influencers creados con IA convencen más cuando tienen un amigo humano al lado","resumen":"Investigadores estudiaron cómo reacciona la gente ante influencers generados por computadora. Vieron que los seguidores confían poco en ellos, pero esa desconfianza baja cuando aparece una persona real en la historia.","fuente":"phys","fuenteNombre":"Phys.org","color":"#2b5c8a","autor":"","url":"https://phys.org/news/2026-11-ai-human-friend.html","imagen":"https://scx1.b-cdn.net/csz/news/tmb/2026/ai-influencers.jpg","tema":"tecnologia","subtemas":["inteligencia artificial","influencers","marketing digital","confianza en redes","publicidad"],"entidades":["Lil Miquela","Prada","Samsung","Dior"],"formato":"dato","entretenimiento":false,"pubTs":"2026-11-04T13:20:03.000Z","indexTs":"2026-11-04T13:22:47.082Z","hash":"cc608d35afc9ea80119ed7de763081c392aadcd44f3a70a0f3fb56f152ea4eac","tsa":{"time":"Nov  4 13:22:53 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"motor","registro":"hallazgo","porQueImporta":"Las marcas ya pagan por campañas con personajes sintéticos porque nunca se equivocan ni tienen escándalos. Pero si la gente no les cree, ese ahorro puede salir caro. Para quien consume redes en Argentina, cada vez cuesta más distinguir qué recomendación es de una persona y cuál es un producto armado para vender. Ojo: el estudio se hizo con una muestra acotada y no mide si la confianza se traduce en compras.","quienFirma":"Phys.org (artículo de divulgación basado en investigación académica)","confianza":"divulgacion","consulta":{"pregunta":"¿Confiarías en una recomendación de un influencer creado con IA?"}},"sello":{"hash":"cc608d35afc9ea80119ed7de763081c392aadcd44f3a70a0f3fb56f152ea4eac","sello":"8bcf31ea4a65627fc25d977f0ea8468070ea977f3333a6b9d7c6a850060fa3cf","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6612251,"aleatorio":"85d626503bafb3eef02d3d5964ee001feb21f05c9999fd3cf6d7bc7479105842","tiempo":"2026-11-04T13:22:30.000Z"},"nist":{"cadena":2,"pulso":2013059,"salida":"3ABE59D9B752C726ECC4ACEAB8A9C523C040F0F339B7F1C2BD1F825D94C03462239F6C0116ADF8213B7BBFA73F75A6848E583828F29D566DEE285D7AC7A5451B","tiempo":"2026-11-04T13:21:00.000Z"},"noAntes":"2026-11-04T13:22:30.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Nov  4 13:22:53 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Why AI influencers work better with a human friend","descripcion":"Scroll through Instagram long enough and you'll meet an influencer who isn't real. AI influencers—computer-generated personalities like Lil Miquela, who has millions of followers and has posted for Prada, Samsung and Dior—look and act like human creators, but they're entirely synthetic. Brands like them because they never go off-script, never age and never cause a scandal. Yet they share one stubborn weakness: people tend not to trust them.","pubDate":"Wed, 04 Nov 2026 08:20:03 EST","url":"https://phys.org/news/2026-11-ai-human-friend.html"},"indexado":"2026-11-04T13:22:47.082Z"}}