{"ok":true,"nota":{"id":"17253e648ee652b9","slug":"clientes-de-un-vivero-conversaron-con-asistentes-de-ia-y-fueron-moldea-17253e","titulo":"Clientes de un vivero conversaron con asistentes de IA y fueron moldeando su relación con ellos","resumen":"Un estudio observó un centro de jardinería donde se instalaron asistentes conversacionales de inteligencia artificial. Analizaron 42 interacciones con 83 clientes y observaron cómo las personas definían qué rol cumplía la máquina y cuánto la tenían en cuenta. Armaron un marco de 20 atributos que explica ese proceso.","fuente":"econstor","fuenteNombre":"EconStor · Economía","color":"#9a6b1f","autor":"Wilga, Matthäus, Zaki, Mohamed, Lugmair, Nina","url":"https://hdl.handle.net/10419/342060","imagen":"/hoy/portada/17253e648ee652b9","tema":"tecnologia","subtemas":["inteligencia artificial","atencion al cliente","comercio minorista","interaccion humano-maquina"],"entidades":["Alemania"],"formato":"dato","entretenimiento":false,"pubTs":"2026-11-03T17:36:04.000Z","indexTs":"2026-11-04T03:03:40.419Z","hash":"e0d381400979d14f44f55ab431e77a95b44b34e43738edef80ac6350fb54bcfb","tsa":{"time":"Nov  4 03:04:45 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"normal","registro":"hallazgo","porQueImporta":"En el mostrador de un vivero, la gente no solo usa la IA: decide cuánto le cree, cuándo la ignora y cuándo le pide ayuda, y esa decisión cambia de una visita a otra. Esto significa que la tecnología que llega a un negocio de barrio no se impone sola, sino que cada cliente la negocia en el momento. Para comercios pequeños, esto implica que el asistente automático puede funcionar bien o mal según cómo se presente, quién lo atienda y qué tan útil resulte. La herramienta no decide sola cuánto vale.","quienFirma":"EconStor (repositorio de publicaciones económicas en Alemania)","confianza":"revisado","consulta":null},"sello":{"hash":"e0d381400979d14f44f55ab431e77a95b44b34e43738edef80ac6350fb54bcfb","sello":"46cc46b0638c1237d5c82568182b31a7a99ebb8b908ce0c947e6210bebb24f49","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6611015,"aleatorio":"cd2b46f404fad28563e5d53feec6a768bf45511c4591c98ee850e87bc34664e7","tiempo":"2026-11-04T03:04:30.000Z"},"nist":{"cadena":2,"pulso":2012441,"salida":"6A71ED377CD29C686CFEFF945BE05296F63382444B6198B180EBC1A696F80A4D5874E86219F54BFDC598087D244C88DF4411D6C6DA1324D8B19B8AB3DB20E6AE","tiempo":"2026-11-04T03:03:00.000Z"},"noAntes":"2026-11-04T03:04:30.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Nov  4 03:04:45 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Orchestrating human-AI hybrids: Agency formation and re-configuration through conversational AI agents in physical service environments","descripcion":"Despite the proliferation of agentic technologies in service systems, empirical research on bridging AI agents into physical settings remains scarce. This study examines the integration of conversational AI agents as dynamic touchpoints within physical service environments, exploring how one or more human actors form and renegotiate agency configurations with these non-human agents. The study conducts an in-depth single-case study within a garden center retail setting, comprising observations and condensed semi-structured interviews with 83 customers across 42 interactions. Our qualitative analysis develops a framework that explains how agency configurations are shaped by 20 attributes across the stages of agency formation and iterative agency re-configuration. Agency formation emerges as an evaluation of attributes such as AI agent role and value, shaped by social dynamics and contextua","pubDate":"2026-11-03T17:36:04Z","url":"https://hdl.handle.net/10419/342060"},"indexado":"2026-11-04T03:03:40.419Z"}}