{"ok":true,"nota":{"id":"0b53bb5777d4bdc1","slug":"los-turistas-de-negocios-que-visitan-nairobi-mejoran-su-imagen-de-keni-0b53bb","titulo":"Los turistas de negocios que visitan Nairobi mejoran su imagen de Kenia tras el viaje","resumen":"Un estudio encuestó a 335 visitantes internacionales de congresos y eventos en Nairobi. Analizó cómo la imagen previa del destino influye en lo que hacen después de la visita.","fuente":"econstor","fuenteNombre":"EconStor · Economía","color":"#9a6b1f","autor":"Weru, Joshua Ngacha","url":"https://hdl.handle.net/10419/344263","imagen":"/hoy/portada/0b53bb5777d4bdc1","tema":"economia","subtemas":["turismo de negocios","imagen de destino","kenia","africa","comportamiento del visitante"],"entidades":["Nairobi","Kenia","África"],"formato":"dato","entretenimiento":false,"pubTs":"2026-10-26T14:53:56.000Z","indexTs":"2026-10-26T20:03:50.042Z","hash":"85e7be9f0c6e094ec3de9ba9583dea4db487e8f24d3d1fff9be3faf7ee9ba8d0","tsa":{"time":"Oct 26 20:04:46 2026 GMT","provider":"freetsa.org","sobre":"sello"},"stats":{"views":0,"likes":0,"clicks":0,"dwell":0},"tipo":"normal","registro":"hallazgo","porQueImporta":"Kenia tiene un problema de imagen que viene de estereotipos y de cómo la prensa internacional la cuenta. Este trabajo sugiere que la experiencia directa puede corregir esa mirada, al menos entre quienes viajan por trabajo. Para un país como el nuestro, que también carga con su propia reputación afuera, la lección es que la imagen se construye más con lo que el visitante vive que con lo que se publica. El estudio tiene una muestra de conveniencia en una sola ciudad, así que sus conclusiones no se pueden extender a todo el continente.","quienFirma":"Universidad de Nairobi (Kenia)","confianza":"revisado","consulta":null},"sello":{"hash":"85e7be9f0c6e094ec3de9ba9583dea4db487e8f24d3d1fff9be3faf7ee9ba8d0","sello":"151c777dbeae351e08e54d9beae052d6de1db8b16d9d7e600ab8936a51c7eb71","beacon":{"drand":{"cadena":"8990e7a9aaed2ffed73dbd7092123d6f289930540d7651336225dc172e51b2ce","ronda":6587134,"aleatorio":"defbb871643efa3530c827245310f061f0f02f20a8d4db152dbdeee8144f10a1","tiempo":"2026-10-26T20:04:00.000Z"},"nist":{"cadena":2,"pulso":2000761,"salida":"28CDA833876A2AC5A791DC70765ED205AF553F41756AD3C1B2CECDACFAEDDD94A6B2C4C0B5DB77CFFEAFECAD40684F6381E64D8F5A46B69F5FB96417316EEB3F","tiempo":"2026-10-26T20:04:00.000Z"},"noAntes":"2026-10-26T20:04:00.000Z"},"verificacion":{"drand":true,"nist":true},"tsa":{"time":"Oct 26 20:04:46 2026 GMT","provider":"freetsa.org","sobre":"sello"},"original":{"titulo":"Perceived Destination Image and Post-Visit Behaviour: An International MICE Visitors’ Perspective","descripcion":"Africa including Kenya has continued to suffer negative images due to stereotypes, prejudice, and negative reporting by international media. This has continued to negatively affect the continents' share of the global leisure tourism market despite the rich and unique natural touristic resources. The continents' MICE tourism, however, has been on the growth path before COVID 19 pandemic. This study, therefore, investigated the influence of perceived destination image by international MICE visitors on their post-visit behaviour. The study was carried out in the Kenyan capital city, Nairobi. The study followed a convenience sampling method with a total sample of 335 respondents. A model on destination image and post-visit behaviour was developed and tested. A blindfolding procedure in PLS showed the model had predictive relevance. Findings indicated that the cognitive image dimension had a ","pubDate":"2026-10-26T14:53:56Z","url":"https://hdl.handle.net/10419/344263"},"indexado":"2026-10-26T20:03:50.042Z"}}